AAG Partners with Content With Purpose on new digital series: ‘Unearthing Geography’ video series will reveal the power of geographic thinking

Washington, D.C., March 4 — The American Association of Geographers (AAG) is partnering with Content With Purpose (CWP) to produce Unearthing Geography, a new digital series that brings the discipline of geography to life, revealing its relevance, impact and essential role in understanding and addressing today’s most complex challenges.

Too frequently, geography is reduced to maps, place names or the physical features of the Earth alone. In reality, it is an inherently interdisciplinary field, one that connects physical and human systems, science and society, and local realities with global dynamics. Through education grounded in the sciences, social sciences and humanities, geographers are trained to think across boundaries, integrate multiple perspectives, and understand how people, places and environments interact.

At a time of accelerating climate change, social inequity, geopolitical tension, and technological transformation, this connective way of thinking has never been more important.

With cinematic storytelling, expert insight and real-world case studies, Unearthing Geography will showcase the work of geographers across academia, government, industry and communities—applying geographic perspectives to issues such as climate resilience, urban development, environmental justice, public health, migration and technological change.

At its heart, Unearthing Geography positions geographers as connectors—of data and lived experience, of disciplines and sectors, and of science and society—highlighting how geographic thinking helps navigate complexity and support systems-based approaches to the world’s most pressing problems.

The series will also look to the future of the discipline: inspiring students and early-career professionals to explore educational opportunities in geography, re-engaging those who have taken diverse career paths, and helping educators, employers, partners and funders better understand the long-term value of geographic education and training.

“Geography is essential to understanding how the world works—and how we can make it better,” said Gary Langham, Executive Director of the AAG. “Our work with CWP is a timely international collaboration to show how geographers work to shape more just, healthy, and sustainable futures.”

Max Smith, Founder and Managing Director of CWP, commented: “Geography offers one of the most powerful lenses for understanding the interconnected challenges facing society today. Through Unearthing Geography, we’re using our storytelling expertise to elevate the discipline and the people behind it, connecting research with lived experience.”

Unearthing Geography will launch at the AAG Annual Meeting in New York in February 2027, followed by a coordinated digital launch and campaign. The campaign will extend across the AAG’s global network and beyond, reaching geographers, students, educators, policymakers, employers, partners and the wider public.

CWP is a B Corp certified strategic content creator that works in partnership with leading member bodies and associations, engaging professionals in their industries’ role in building a better tomorrow.

Organizations interested in contributing to the series are encouraged to contact Sophie Newboult, Series Development Manager at CWP to learn more: [email protected].