Color palette
AAG’s main colors are dark blue, red and gold. The primary dark blue is the predominant anchor in our website and other graphic identities with the gold acting as a secondary accent—usually as text or decoration when dark blue is used as a background color. The presence of red indicates action and is used for CTAs across the site, as well as within the Advocacy section.
| Dark blue | Primary color (used on headlines, etc.) | #052A47 | |
| Gold (tan) | Secondary color (used on dark blue background) | #C7A98C | |
| Raspberry red | Action color (used sparingly for CTAs, etc.) | #E44A50 |
Type usage
AAG uses two font families: PT Serif and Open Sans. PT Serif is most often used for dominant headlines of various sizes, while Open Sans is used for subheads and body text. Both can be used for graphics, depending on style.
PT Serif
Open Sans
| H1 | Page hero, post headline | PT Serif |
| H2, H3 | Page/post headings, subheadings | PT Serif |
| H4 | White bold heading | Open Sans |
| H5 | Sans serif subheads, etc. | Open Sans |
| H6 | All caps red/white heading for labels | Open Sans |
| P | Sans serif paragraph text | Open Sans |
| Red-large | CTA large red button | Open Sans |
| Red-small | CTA small red button | Open Sans |
| Text-CTA-red | CTA red text with arrow | Open Sans |
Logo styles
AAG’s graphic identity includes the Berghaus Star as its seal. This map projection was incorporated as the AAG logo in 1911. The font used within the logo is Trajan Pro. The logo is displayed in various ways:
AAG seal
Includes AAG’s full name, founding year and Berghaus Star within a circle.
Acronym
Displays the AAG seal and the acronym.
Full name
Includes the AAG seal, acronym and full name.
Organizations must request permission before using any form of AAG’s logo. When submitting a request, please include your intention for use, as well as where you plan to use it (digital, print, large signage, etc.). We will provide the appropriate logo once we grant approval.