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Location data help retailers find customers

August 04, 2011

Location data can be powerful tools for retail businesses looking to tailor their stories to a particular customer segment, as well as for manufacturers trying to decide which retailers will be most able to move their products. Amy Wilde of sales and marketing solutions firm MarketStar tells blogger Jesse Stanchak how retailers are putting location data to work.

 

Read the article: http://smartblogs.com/leadership/2011/08/03/how-location-data-can-empower-retailers/

 

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