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Spotlight profile: Matthew Zook and Ate Poorthuis, University of Kentucky

May 15, 2014

In a recent study, University of Kentucky professor Matthew Zook and Ph.D. student Ate Poorthuis have mapped the geographical patterns of beer and wine preferences in America. Their maps, which were based on research conducted between June 2012 and May 2013, appear in a chapter of the new book The Geography of Beer.

By analyzing the number and location of tweets over the time period that mentioned either wine or beer, Zook and Poothuis were able to determine geographic patterns in the popularity of beer and wine. While the maps are fascinating, the two admit there is an important caveat: "The people who are tweeting are not everybody in the U.S.," Zook says. "It's a distinct population, so it's important to be cognizant of that."

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