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Spotlight profile: Recent graduates form new mapping company aimed at increasing business efficiency

August 16, 2012

University of Iowa graduates Riley Gardam and Jacob Langenfeld, both 22, recently launched Needle Analytics, a mapping company based in Iowa City. Using a variety of statistics, including customer demographics such as age or income, the company generates overview maps for local businesses interested in how to best market their services. Gardam and Langenfeld both graduated in May - Gardam majored in geography and minored in English, while Langenfeld majored in economics with a minor in geography.


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