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Occupation Title: Market Research Analysts & Marketing Specialists

Description: Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Standard Occupational Classification (SOC) Code: 13-1161

Sample Job Titles: Market Research Analyst, Market Analyst, Project Manager, Market Research Consultant, Client Service and Consulting Manager, Market Research Manager, Product Line Manager, Business Development Specialist, Client Services Vice President, Communications Specialist

Salary Chart Market Research Analysts

Estimated Total Employment*
2010: 261,780
2011: 318,190
2012: 392,740
2013: 430,350
2014: 468,160

Data Source:
Bureau of Labor Statistics

Projected Job Openings (2012-2022): 188,500
Projected Growth (2012-2022): 22% or higher

(total 10 year projection, not annual)

Data Source:
O*NET Online

*Bureau of Labor Statistics, Occupational Employment Statistics program does not include self-employed workers in employment estimates. O*NET and other BLS programs do include self-employed workers.

This material is based upon work supported by the National Science Foundation under Grant No. REC-0439914 and DRL-0910041 (Enhancing Departments and Graduate Education in Geography).

Suggested citation: Association of American Geographers, Jobs & Careers Website, Salary Data and Trends, (accessed mm//dd/yyyy).